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What is DiSC Personality Profiling?

DiSC® is a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace.

What does DiSC mean?

DiSC is an acronym that stands for the four main personality profiles described in the DiSC model: (D)ominance, (i)nfluence, (S)teadiness and (C)onscientiousness. People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results. People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others. People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity. People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency. Everything DiSC also measures priorities (the words around the circle), providing more nuanced and memorable feedback in profiles.  
Understanding personality differences  Introducing the different DISC styles at the workplace provides everyone with the same framework to understand different personalities. If you use the four birds model created by Merrick Rosenberg, CEO of Take Flight Learning, you would have a common vocabulary to discuss how people have different preferences and tendencies when it comes to doing work. To recap:
  • “D” refers to Dominant and is represented by an Eagle. They are daring, decisive, direct, and driven.
  • “I” refers to Interactive and is represented by a Parrot. Parrots are imaginative, influential, intuitive and inspirational.
  • “S” refers to Supportive and is represented by a Dove. Doves are sincere, steadfast, sympathetic and satisfied.
  • “C” refers to Conscientious and is represented by an Owl. They are cautious, critical, concise, and consistent.

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